I’ve thought a lot about where the environmental movement is stalling the most, and where I can help. Toronto has a good number of hard-working and earnest environmental charities and NGOs. But I’ve noticed that their messages are often communicated in similar ways that don’t necessarily draw people in the way they need to. So, I’m going to start writing a little on existing communications and marketing campaigns and websites of Toronto environmental NGOs and charities.
Why do I want to do this? Because these organizations work so hard, and when they decide to tell everyone about that hard work so that they can get more support (in the form of donations, petition signatures, etc) they do it in a way that doesn’t necessarily increase their reach and pull with people because they aren’t using best practices.
This is not their fault. There is a reason why these organizations usually have communications positions, because the way something is said is as important as what is said. Communications has a lot of best practices pulling from behavioural psych, environmental psych, marketing, and modern specialties like user experience, among others. It’s a lot to juggle, but absolutely worth it. Expect posts soon.